Rapid versus slow. We consider the mindset of a more thoughtful way of living and what the trend characteristics might be for beauty. How can you spot a conscious creation and avoid the more is better fast lifestyle? There are fundamental trends that support a more conscious and holistic style of living.
The amount of plastic we have produced globally since 1950 is approximately the weight of 1Billion elephants and 91% of it is never recycled. It is covering our Earth at a nearly immeasurable rate and never fully integrates back into nutrient soil so why do we accept this material into our lives? We discuss in this short blog the importance of understanding plastics petroleum feedstock, its life cycle, the importance of plastic free products, and the initiatives highlighted by Plastic Free July.