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If you are someone who classifies themselves as having acne-prone skin, you are likely to come across a term, non-comedogenic products. It’s become a common claim sought out by those hoping to curb breakouts because it measures reduction… right? What if we told you that the test portals are subjective, normally conducted on bunny ears, and was popularized by a Neutrogena soap as a very suspect marketing claim? Have we peaked your interest to read this blog yet? :)
Capturing plastic from our ocean and using it in packaging instead of harming the marine ecosystem? Well that sounds downright magical! We explore the feasibility of the concept now known as OCEAN BOUND PLASTIC and how beauty brands, like Kevin Murphy, are using the OBP story to further support recycling as a plastic pollution solution. There are many challenges and there is even a lesser known pollution to consider called RIVER BOUND PLASTIC
In a world flooded by beauty products we found a way to divert overproduction into the hands of those in need. Cue in Give N' Glow! We are partnering with GNG, a 501c nonprofit to find use for products that would normally be tossed. Their mission is incredible, and we are so happy to start a partnership with a goal to help over 2,000 people. 
Cosmetic chemistry has evolved in the last few decades into a thriving business of chemicals that can be of natural origin or of synthetic or petroleum origin. Many are not aware of why some processes are clean but ethoxylation seems to be a mystery to most consumers. We dive into the most common materials made with ethylene oxide reactions and why they pose a health risk by over exposure to 1,4 dioxane. Even mega corps have been caught making products outside the safe thresholds so being aware and learning what to look out for can help you avoid exposure.
Do you read an ingredient deck and automatically start to break it down thinking you are knowledgeable and that its fully transparent? We have some interesting news for you. Most INCI names in the US are missing at least 50% of the information. AND THIS IS OK BASED ON US LABELLING LAWS. Read on if you want to learn more about the art, science, and greenwashing of IL for cosmetics.
Does it surprise you to learn that plastic and beauty ingredients are derived from petroleum and supported by the gas industry? 30% of Exxon Mobile's earnings was from packaging and products made from gas but that's their dirty little secret. In this short writeup we highlight the most common materials and ingredients so that you can find if the products you are using are coming from a pump.
You may have heard the term “forever chemicals,” but you may not know one of the most notorious members of this group: PFAS. These harmful substances are so abundant in our food, clothing, and cosmetics that PFAS have even been found in human blood (yikes). If that’s not bad enough, they are associated with a smorgasboard of health issues. Let’s break down the definition of PFAS, where you can expect to find them, ways they might be impacting your self-care, and how our products DEW the work to keep PFAS out of the equation.
For big beauty brands, waste is part of their policy. Toxic return practices (including destroying perfectly good products) add a major annual burden to our landfills while providing a tax write-off to those producing the waste. Corporate greed and obsession with maintaining a “luxury” image mean major retailers continue to trash billions of pounds worth of returns yearly—but you found DEW. We reduce waste by sampling your beauty products ahead of time in zero waste packaging.