Our skincare isn’t a trend. It’s a formulation advantage. Most traditional skincare products are 70%+ water which also requires stabilizers, preservatives, and system formers, to create high profit products for big beauty brands. This also creates an ideal environment for bacteria, yeast, and mold to grow. That’s why water-based skincare relies heavily on preservatives to remain shelf-stable and safe during daily use. Which can also sensitize and even irritate skin. We remove the need for water in a bottle entirely. By formulating anhydrous, waterless skincare, we eliminate the primary condition microbes need to survive.