BLOOM VS. BURN: A NEW ERA OF SUN RECOVERY
We’ve all been there—sun-drenched, wind-kissed, and suddenly scorched but trying to enjoy time outside or worse yet… on an expensive vacation. Whether you missed a reapplication window or underestimated the afternoon rays, that red, tight, stingy feeling is your skin asking for support STAT. Aloe might be the traditional go-to, but mainstream products don't include the actives and it's far from a real solution. BLOOM is you vacation rescuer to help you relax faster even when the redness and sting begins.
Designed as a solid jelly serum bar, BLOOM goes beyond surface-level cooling. It delivers stabilized antioxidants, omega-rich oils, and calming phytoactives. All work in synergy to help your skin beat the burn and prevent the peel. Its results are unparallel and make aloe gels jealous.
WHY SUNBURNS NEED MORE THAN ALOE
Sunburn is your body’s inflammatory response to ultraviolet (UVB) damage. The skin reacts by increasing blood flow, triggering immune responses, and removing damaged cells. The first 24 hours are crucial.
Peeling from a sunburn typically begins 3 to 5 days after the initial UVB exposure. This timing reflects the body's natural process of removing damaged keratinocytes through programmed cell death (apoptosis) and replacing them with new cells via increased skin turnover. The severity of the burn and individual skin type can influence this window—milder sunburns may peel minimally or not at all, while deeper burns may start peeling closer to day 3 and continue for a week or more.
While aloe vera is the industry standard, most commercial formulas are more than 99% water, stings you, is preserved with synthetics, and lack deeper healing agents. There is little to no active aloe in that gel goo (aka aloin) which is the reason why bottles disappoint. DEW offers both lipid rich and antioxidant support that your skin truly needs to restore itself.
BLOOM’S FORMULA: BUILT FOR AFTER-SUN RESCUE
Stabilized Vitamin C
This lipid-soluble, light-stable antioxidant helps neutralize free radicals, fade discoloration, and support collagen recovery after UV exposure. Unlike traditional vitamin C, this version is non-irritating and deeply doses—ideal for sensitized, sun-stressed skin.
Nourishing Essential Fatty Acids
These omega-rich oils mimic your skin’s natural moisturizing factors, helping replenish moisture without clogging pores. They reduce trans epidermal water loss (TEWL) and reinforce the lipid barrier—critical for calming inflammation and reducing peeling. It seals the skin and delivers actives for quick anti-redness and calming.
Calming Phytoactives
Naturally rich in flavonoids, anti-inflammatory, and chamazulene compounds, our botanicals soothe skin, reduce visible redness, and gently support your body’s repair mechanisms. It quickly removes the sting and helps the repairing process.
Amino Acids + Natural Moisturizing Factors (NMFs)
BLOOM replenishes what sun damage strips away—hydration, structure, and barrier defense. These actives work in harmony with your skin’s own repair system to reduce irritation and speed up recovery.
SOLID, WATERLESS, AND PLANET-APPROVED
Where most after-sun products rely on plastic tubes and diluted formulas, BLOOM is zero-waste by design. Its solid, refillable format means no mess, no water evaporation, and no single-use waste. Compact, travel-ready, and TSA-friendly—it’s skin support that fits in your pocket and aligns with your values so you can enjoy your next vacation without the worry of peeling.
HOW TO USE BLOOM AFTER SUN
As soon as the skin feels discomfort (best within the first few hours of overexposure) and is hot to the touch, glide BLOOM directly over affected areas. It liquifies on contact, forming a breathable, lightweight layer that nourishes and calms. Apply liberally.
Reapply as needed avoid direct sunlight. A second or third application prior to bedtime on the day of exposure can expedite results. Coverup and avoid sun until skin normalizes and is no longer tender or hot.
RESULTS YOU CAN SEE
No editing, all results. Want to see more videos we made?
TESTIMONIAL 1- Almost vacation tragedy husband and wife
TESTIMONIAL 2- Better than aloe explained
TESTIMONIAL 3- Vacation ready activated
TESTIMONIAL 4 - Surf camp saver
TESTIMONIAL 5- How did I forget to SPF my legs?!
TESTIMONIAL 6- shoulders and back first day on the of spring
THE TAKEAWAY
Aloe is a first-aid classic—but it's limited. BLOOM is the modern solution. Its antioxidant-rich, lipid-replenishing formula helps your skin do what it’s designed to do: heal itself. Whether you’re sun-kissed, sunburned, or somewhere in between, BLOOM offers full-spectrum support in a sustainable, refillable format. It also easily boosts the skins barrier with daily use under spf and helps prime the sunscreen by skin smoothing benefits.
Pre and post sun care shouldn’t be an afterthought. Make it BLOOM.
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Great Additional Reads:
https://www.mayoclinic.org/diseases-conditions/sunburn/symptoms-causes/syc-20355922
