Consumers are becoming more consciously aware of the ingredients in their everyday products, so retailers will need to adapt to changing demand and integrate eco-friendly, innovative waterless beauty products into the market. (...) Our absolute favorite waterless beauty products to try on for size.
My skin feels clean without that tight, stripped feeling and I was SHOCKED when my nose (and it's aggressively visible, sebum-filled pores) didn't look quite so aggressive for once. This and the serum bar now make up the bulk of my skincare routine and it's significantly reduced the load in my travel toiletry bag.
The brand’s hero product, the Bloom bar, is a 10.5 gram solid face serum square, somewhat of a skin care “concentrate.” Its high-potency, waterless formula condenses vitamin C, jojoba, and squalene, which if applied twice daily, should last about two months.
Before starting the company, Dew Mighty founder Tiffany Buzzatto worked for 15 years in the skin-care industry. While she loved the work, she noticed that many of the companies she worked for were “missing the mark” regarding sustainability. “We were trying to talk about sustainability but in a way that like was a bandaid. Like a company already exists, so how do we take what we’re already doing and put it into ‘the light’ of sustainability instead of truly breaking down this system that is a bit archaic and making it better?”
I’m fully obsessed with this solid serum bar. No plastic is always a big win for me, but beyond that it’s just a darn good product. It’s the only change I’ve made to my skincare routine as of late, and this has single-handedly taken care of stubborn texture on my jawline that has been there since…forever? I love the mess-free application of swiping it along my cheeks, and I highly recommend snagging the little reusable tin to store it. And if you’re a bit sticker shocked by the price — don’t worry — one bar is a full two-month supply, and mine is on track to probably last three.
DEW MIGHTY doesn’t require traditional packaging, contain water, and can be customized for all types of skin while remaining high impact.
We truly believe in our philosophy of “use less, dew more.” We encourage using what you have first before purchasing new, trying our zero-waste samples without containers to ensure no returns of barely used product, and spending much of our time on social media channels and in-person events to help educate around the effects of material choices and our mission of reducing waste. Profits are essential for a brand to grow and survive, but we don’t plan to sacrifice our ethos for a quick buck.
Not only will they make traveling a breeze, but they are also more eco-friendly. The average American family uses more than 300 gallons of water daily, so if you’re attempting to lower your carbon footprint, your beauty routine can be a place to start.
One company that’s really paving the way in the beauty bar category is Dew Mighty. After working in the beauty industry for 15 years, the brand’s founder and CEO, Tiffany Buzzatto, wondered how the focus of the beauty industry moved only toward clean ingredients but packaging and the planet were both ignored. That’s where the BLOOM Jelly Serum Bar came in, which can replace up to eight products in your beauty routine.
Just nine percent of all plastic gets recycled, which means that nearly all of the jars and bottles that clutter our countertops will eventually end up in the landfill. The good news? A new crop of minimally packaged skincare products are making it easier to embrace sustainability
The biggest lesson I learned is that a plan is merely your best intentions written down. It hardly ever translates to the reality that unfolds. I began looking at planning as a compass checkpoint or directional guide. It's the general understanding that information and situations change (some you can control and some you don't), all of which can put you on a different trajectory but still in the right direction.
The brands slowing down the beauty industry
With this eco-friendly gift, the skin-care guru in your life can score soft, radiant skin and curb their plastic consumption.
Waterless beauty products are the upgrade you didn't know you needed
Mighty-multitasker this product does the job of 8
Waterless formulation isn’t an entirely new concept, evidenced by bar soap, but with increased consumer interest in eco-conscious formulas the selection of solid, waterless and low-water formats has grown.
Tiffany Buzzatto, Founder and Creator of California-based skincare brand DEW Mighty, talks sustainability in retail and establishing a brand without moral compromise
Streamline your skincare routine with this water-free bar that hydrates, repairs, brightens and tones the skin in one go. The antioxidant-rich bar also contains chamomile and licorice extract to soothe redness and inflammation. Skincare couldn't get simpler than this!
I started to really look for products that are multi-use or large enough to last some time. Not only does streamlining save a tremendous amount of space, but also time and money.
Ever heard of a solid serum? You’re about to. Tiffany Buzzatto, who has a Taiwanese background, founded the brand to provide high quality and super eco-friendly beauty
We are particularly delighted to discover new, up-and-coming businesses that are taking the beauty world by storm not only for their effective formulas, but also for their sustainable practices — not to mention their sleekly designed products will look really good in your bathroom #shelfies. Good for you, good for the planet.
Looking to ditch plastics? Your medicine cabinet is a surprisingly easy place to start.
Hydrate skin, check. Clear space on vanity and reduce water consumption — double check! Amazon named "waterless beauty" as one of the top beauty trends for 2021, and it’s no surprise we’re seeing more and more beauty products being packaged as solid, waterless formats.
The truth is that living a sustainable, eco-friendly lifestyle isn't the easiest thing (especially not in the beauty industry), but in the last year, there have been a ton of brands that have made an effort to produce high-quality products that come in recyclable packaging or refillable materials that help consumers produce less waste
We are taking a moment to celebrate and support Asian beauty businesses and brand owners. From brands who have stimulated innovation in the skincare space to influencers-turned-founders who have totally changed the way we experience beauty.
We launched Beauty Independent to provide information to help indie beauty brands as they fight to gain traction in a beauty market dominated by big conglomerates, often against long odds. BIPOC entrepreneurs are at the heart of the indie beauty segment, and we are dedicated to amplifying their voices, including the voices of AAPI founders.
I can't stress enough the importance of incremental changes and tests.
The WH Beauty Team handpicked and sweat-tested the best products for your active lifestyle. The serum-in-a-bar nixes redness and lasts for 60 days of use.
Better bet: Streamlined routines with minimal products If you can, look for products that have multiple uses. That way, you won’t have to buy so many things that only have one purpose, and you can pare down your environmental impact.
So, what are the benefits for the user? In addition to being easier on the planet, Hollinger notes that products formulated without water "often last longer, as they are more concentrated. The ingredients themselves are also more powerful when they have not been watered down."
Green your beauty routine with a concentrated solid moisturizing bar.
Dynamic Duo pairs a refillable + recyclable container with a solid moisturizing serum with 100% clean ingredients. Dermatologist reviewed for all skin types so you can love your skin and our planet.
SMALL BUT MIGHTY Green your skin routine with the nourishing, calming 100% plastic- and silicone-free DYNAMIC DUO Starter Kit jelly serum that’ll leave both you and the planet glowing.
This is a total game changer - a facial serum, in a bar! Dewmighty's jelly serum bars are long lasting (they typically replace two bottles or two months worth of traditional serum), and have countless benefits for your skin: brightening and evening out skintone, reducing redness and irritation, and promotes a healthy, youthful glow while smoothing the skin. It's suitable for all skin types, is vegan and cruelty free, and dermatologist tested. It comes in a fully recyclable container, and each bar is wrapped in a veggie-coated paper which is compostable so there's nothing to throw in the garbage. There's nothing not to love!
Life is only so long and you don’t want to regret that you didn’t make the leap. If you’ve got the idea and you’ve got the strength to keep moving forward.... that’s when you know.
This multi-tasking serum leaves skin feeling healthy, nourished, dewy, smooths lines, evens and tones, banishes redness, combats irritation and can replace so many products in your beauty routine.
The advantage with this serum though, is that you get a more practical product that is low-waste. You can travel easier with it because it’s solid, it’s a less messy application than regular oil drops and it’s small and takes up a lot less space. To me, those are pretty great advantages and reasons why I would recommend this product over others.