News

We explain the differences between vegan, cruelty free, and plastic free claims for beauty products. Why they are all so intertwined? Vegan is considered the single most impactful way to lower your individual carbon footprint so the claim “vegan” rises in consumer product goods like fashion and beauty. We dispel myths and clear up misunderstandings to give tips on how to pick the brands for your shelves.

A new higher standard has arrived. Clean and Green beauty have become a standard facet for cosmetic brands to tout safe and nontoxic ingredients. What about the consideration of our environment and the company’s impacts? Say hello to Blue beauty.

Fast fashion leaped onto the scene taking haute couture runway looks into commercial stores in under two weeks promoting hyper consumerism behavior. We highlight the 5 key aspects of the ever growing category of “Slow Beauty” and how thoughtful and conscious purchases in skin care are based on consumer benefits and functionality.

We are proud to be one of the first to dream up truly beautiful, effective, and clean skincare in a unique format and with no plastic and zero waste as our goal! We find that skin care lovers who don’t want to sacrifice performance but still may want their products to be delivered unwrapped, hence NUDE BUT NOT NAKED™. We consider this the best of all worlds for the skin care lovers, eco warriors, or anyone looking to support less waste on our planet.

Compostable & Biodegradable: two terms that have been utilized for eco friendly products or packaging sound so similar but are they really the same? We take a moment in this 3-minute read to dig into the major differences and who wins the prize for the best standard regarding contributing back to the environment.

We explore the dangers of relying on recycling as a tool for waste management and use California as an example of why a more circular system is required if we are to mend a broken system. At the end of the day it may surprise you profits are the culprit. This is why we live by REFUSE, REUSE, REDUCE, AT LAST RESORT RECYCLE.

We dive into the threat of sustainability for clean water and if it is necessary to make great products for our latest 3 minute read. Concentrated, Waterless, Anhydrous, Water-free Beauty are all becoming synonymous with H2O conscious brands.