JOURNAL
H20 covers the majority of Earth but is often difficult to retrieve. Conservation is needed for consumption. It is yet to be explored why so many beauty brands launch products with an average of 50-90% water which is shipped globally many times over and ties up precious resources. We believe better products are thoughtfully created without the need for water.
Plastic is everywhere. To the average person is a tangible material but it lives in many forms some hidden and some obvious. We take the time to define the chemical names and its hidden dangers. Virgin plastic averages 10,000 chemicals and is usually made from crude oil. Once created, it is one of the most difficult (toxic) items to remove from our planet. Prevention is key when considering zero waste options.